Blogging won’t necessarily land you a job, but it will get seen by those who can…
Over the course of the last year, I’ve spoken to many groups and have listened to scores of people…bottom line? What’s the point or value of blogging? Where’s the money, the interview or the connection? What’s in the blogosphere for me?
Plenty, and here’s how it works…
My goal is not to tell you or provide instruction on how to build or launch a blog, but to show you its intrinsic value; how and why it can land you a job. The producing of it is up to you and your research skills. There are plenty of resources out there fully capable of providing you with numerous options.
Back in the day of the landline telephone, speaking was the communication pathway of choice. If you needed something, pick up the phone and call, right? Over the course of the last several years, people have been emailing, texting or putting their thoughts in some other kind of written form to electronically send to one another requiring us to convert what was once the spoken word to the written one. We needed to develop a persuasive communication tool that was the envy of every English teacher and probably most parents whose child was college-bound; how to write a cohesive letter. Civilization no longer speaks, sadly – we write or use code (the archenemy of every English teacher!) So, unemployed cohorts, if you want to get your message across, you’ll have to send it out via the computer or mobile device and don’t bet on being heard, but read.
Blogging keeps you current, busy and technologically hip as you go about your job-search. A blog will accomplish what resumes don’t…getting to the eyes of a hiring manager without looking like you are desperate for a job. When you were getting paid to work, were you keeping up on the latest trade publications for your industry? Did you read case-studies or product reviews? Were you up on the latest sales numbers? What did you do with that information? Did you discuss opinions and results at the water cooler, coffee kitchen or over lunch? Most likely, without realizing it, you were actively involved volleying information back and forth with your co-workers sharing beliefs over the latest trends or procedures you read or heard somewhere. Are you doing that now? Probably not; are you even reading what’s brewing in your sector like you were? Most will answer no to all of this. Well you should be…and you should be throwing your 2 cents in like before. But how can you do this when you’re at home and everyone else (well, not everyone…) is at work?
Blogging in Your Job-Search!
By developing a blog or website devoted to what’s happening in your particular business, you can remain on top of your game and strategically target those with whom you worked by periodically sending them and your professional network your writing. No longer do you need to bother people with a phone call disturbing their work, just send them a link to your blog that they can enjoy at their leisure. Make sure to ask for their comments and thoughts; doing this will keep you on the front burners of those that can hire you when things come back. You will consistently be on the minds of all those you’ve interacted with before your job elimination and you will also remain current and connected with your skills by using today’s technology. It will seem like you never left!
By writing a blog, you will keep your expertise sharp, you’ll stay on top of your industry and you will be able to effectively communicate this in style to all who care about you and can make a difference when an opportunity arises. Blogging will also be a sure-fire win when you are asked that nauseating interview question, “So what have you done during your time off?” You can confidently answer that you have been productive and highly resourceful during your job-search by sharing your views on your profession. You will add tremendous power and leverage to your meetings by starting a blog.
Again, it’s all about being creative, pro-active and innovative about your job-search; what are you doing different that will get you noticed? What will single you out from the crowd? What can you offer and bring to the table that no one else can? Why should a company hire you?
Why don’t you start a blog and tell us!
As Always, Thanks For Surfing My Wave!
Why Just Look For A Job? Create One!™
TheUnemployMENTOR – email@theunemploymentor.com
